In this moment, professor of marketing and best-selling author, Adam Alter discusses how to become unstuck in life, work and relationships. The first thing is to understand what it actually means to become stuck, this often means judging whether to keep going with a particular path or to quit. In these instances Adam thinks it is best to think about the opportunity cost of leaving a goal behind, especially as research shows that it is nearly always a good idea to keep going beyond the point where it starts becoming hard as this is where growth happens. However, too often we quit as we view any sort of difficultly as a problem. One of the key ways that Adam thinks we can become unstuck is by simplifying a problem as much as possible, we can do this through what he calls a friction audit. This means knowing what is and isn’t important, what’s getting in the way, and how you can subtract it. Listen to the full episode here - https://g2ul0.app.link/GZHEMyQyMEb Watch the Episodes On Youtube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos James: https://www.youtube.com/channel/UCMb0O2CdPBNi-QqPk5T3gsQ https://www.jameshoffmann.co.uk/ Learn more about your ad choices. Visit megaphone.fm/adchoices