The biggest influential business influencer on the planet, Simon Sinek is one of the most searched terms on YouTube and the author of books that have sold millions and millions of copies. Sinek returns to Diary of a CEO after his last conversation was his ‘favourite interview’, in a conversation that goes into even more depth, provides even more inspiration, and generates even more meaning. Simon tells us about what he sees in the new, revolutionary generation coming into the workforce, the right way to go about fostering connection and caring for each other, and how even ten years on he’s more convinced than ever it all comes back to your ‘why’. Follow Simon:  Twitter - https://twitter.com/simonsinek  Instagram - https://www.instagram.com/simonsinek/  Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices