As a child in rural Kenya, conservationist Seif Hamisi fell asleep to the sound of lions outside his village. Today, the lions are gone, mirroring a continent-wide trend: African wildlife populations have plummeted in recent decades, despite billions spent to protect nature. Drawing on examples of successful conservation efforts from the grasslands of South Africa to the woodlands of Kenya, he shows how we've been attempting to solve the wrong problem — and makes the case that conservation works best when it makes economic sense.

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