Conventional wisdom says that to win an election, you need to play to your constituencies' basest, most divisive instincts. But as a candidate for mayor of Tulsa, Oklahoma, G.T. Bynum decided to skip the smear campaigns and trash talk and instead focus on results. He told Tulsa's voters exactly what he wanted to accomplish if elected and gave them transparent ways to measure his success, and it led him to win the election. In a hopeful, funny talk, Bynum shares how he's now using data and evaluation to tackle his city's most pressing issues -- and why we need to set aside our philosophical disagreements and focus on those aspirations that unite us.

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