Dominic McGregor is the COO and Co Founder of Social Chain. Today I'm sitting down with Dom to catch up after we first spoke on Modern Wisdom 12 months ago. We reflect on his continuing journey through sobriety, why he believes that Social Chain may know their users better than they even know themselves and where the future of online advertising is heading. Thank you to Social Chain for letting me use their fantastic studio and Video Guy Ollie for recording everything. I can't wait to go back. Extra Stuff: Listen to Dom's first episode on Modern Wisdom - https://podcasts.apple.com/gb/podcast/005-dominic-mcgregor-controlling-worlds-social-media/id1347973549?i=1000403107274 Follow Dom on Instagram - https://instagram.com/dpjmcgregor Check out Dom's company Social Chain - https://www.socialchain.com/ Check out everything I recommend from books to products and help support the podcast at no extra cost to you by shopping through this link - https://www.amazon.co.uk/shop/modernwisdom - Episodes You Might Enjoy: This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠ How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠ The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠ Get in touch.  Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact Learn more about your ad choices. Visit megaphone.fm/adchoices