Matt Johnson PhD is a Neuroscientist and Prince Ghuman is a Neuro-Marketer. Combining the insights of Neuroscience & Consumer Psychology can help us to understand our own behaviour and how marketing affects us in unique and sometimes counterintuitive ways. Expect to learn why our brains don't experience reality directly, how you can make dog food taste like pate, the role of impulse in decision making, what neuroscience's definition of surprise is, how pleasure & pain affect our drive to buy and much more... Sponsor: Shop Eleiko’s full range at https://www.shop.eleiko.com (enter code MW15 for 15% off everything) Extra Stuff: Buy Blindsight - http://getbook.at/blindsight Follow Prince & Matt on Twitter - https://twitter.com/pop_neuro Check out Prince & Matt's Website - https://www.popneuro.com/ Watch Prince's Tedx Talk - https://youtu.be/LpJvuPOG40M Take a break from alcohol and upgrade your life - https://6monthssober.com/podcast Check out everything I recommend from books to products - https://www.amazon.co.uk/shop/modernwisdom - Episodes You Might Enjoy: This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠ How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠ The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠ Get in touch.  Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact Learn more about your ad choices. Visit megaphone.fm/adchoices