Harold McGee is an author and food expert. Our sense of smell sits at the front of our daily experience and yet our understanding of what smells are and how they're processed is almost non existent. Expect to learn why smell may be the oldest of our senses, how our brains combine what hits our nose to create sensations, whether smell will be the new frontier for the entertainment industry, what an opera singer smells like and much more... Sponsors: Get 25% discount on all mindful toiletries from Michael Hannah at https://www.michaelhannah.co.uk (use code MW25) Get 20% discount & free shipping on your Lawnmower 3.0 at https://www.manscaped.com/ (use code MODERNWISDOM) Extra Stuff: Buy Nose Dive - https://amzn.to/3qHCEAY Follow Harold on Twitter - https://twitter.com/Harold_McGee Get my free Ultimate Life Hacks List to 10x your daily productivity → https://chriswillx.com/lifehacks/ To support me on Patreon (thank you): https://www.patreon.com/modernwisdom - Episodes You Might Enjoy: This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠ How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠ The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠ Get in touch.  Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact  Learn more about your ad choices. Visit megaphone.fm/adchoices