Rory Sutherland is the Vice Chairman of Ogilvy Advertising and an author. Transportation is getting quicker. As we reach close to terminal velocity for getting from A to B, behavioural scientists should be looking at how journeys can be made more enjoyable, not quicker. Yet Google Maps and public transport never takes this into account. Expect to learn why all Indian restaurants deserve a Michelin Star, why the crema on your coffee was a branding stunt, why Rory is in love with his new Ford Mustang Mach-E, how a glass-sided toaster can change your life, Rory's thoughts on Insulate Britain, how stepping on pavement cracks can increase bear attacks and much more... Timestamps: (00:00) Intro (00:21) Behavioural Psychology in Transport (12:33) The Electric Vehicle Revolution (21:47) Why You Should Install Heat Pumps (26:05) How Google Maps Could Improve (33:31) Rory’s Thoughts on Insulate Britain (43:43) The Genius of Comedy Writing (50:36) Rory’s Technology Revelations (56:20) Spirit of the Law vs Letter of the Law (1:01:34) Coronavirus & Vaccine Communications (1:11:39) Turning a Bug into a Feature (1:16:41) Will Our Population Exceed 10 Billion? (1:27:27) Where to Find Rory Extra Stuff: Buy Transport For Humans - https://amzn.to/3oCzzSl  Follow Rory on Twitter - https://twitter.com/rorysutherland  Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/ To support me on Patreon (thank you): https://www.patreon.com/modernwisdom - Episodes You Might Enjoy: This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠ How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠ The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠ Get in touch. Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact/  Learn more about your ad choices. Visit megaphone.fm/adchoices