Rory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. Humans are an odd animal. Our behaviour sometimes makes very little sense, but when we exchange our money for products it can make even less sense. Thankfully Rory has spent decades studying the most fascinating parts of consumer psychology and today gives us some insights. Expect to learn why having a Japanese toilet might change your life, why I've become addicted to first class airline cabin reviews, how ChatGPT will impact the marketing world, how to increase your luck in life, whether vaping should be banned, why VR hasn't taken off, if I'm buying McDonald's grease-proof gaming chair and much more... Sponsors: Get the Whoop 4.0 for free and get your first month for free at http://join.whoop.com/modernwisdom (discount automatically applied) Go to my sponsor https://betterhelp.com/modernwisdom for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help Get 5 Free Travel Packs, Free Liquid Vitamin D and more from Athletic Greens at https://athleticgreens.com/modernwisdom (discount automatically applied) Timestamps: (00:00) Intro (00:26) Rory’s Thoughts on Liquid Death & Reverse Branding (05:04) Advancing the Ways We Watch Television (16:10) Churchill’s Ministry of Ungentlemanly Warfare (20:20) Why Isn’t VR More Popular? (27:29) A New, Supersonic Jet to Replace the Concorde (35:43) ChatGPT’s Impact on Advertising (50:26) Rory’s New Purchases (1:01:01) The Current State of the Vaping Conversation (1:07:58) How to Increase Your Chances of Getting Lucky in Life (1:14:15) People No Longer Use Nuance (1:24:40) Why We Need to Stop Mono-Thinking (1:35:35) Typos that Turned Out to Be Successful (or Welsh) Extra Stuff: Buy Alchemy - https://amzn.to/3DyaBfo  Follow Rory on Twitter - https://twitter.com/rorysutherland  Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/ To support me on Patreon (thank you): https://www.patreon.com/modernwisdom - Episodes You Might Enjoy: This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠ How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠ The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠ - Get in touch. Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact/  Learn more about your ad choices. Visit megaphone.fm/adchoices