Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. The advertising industry creates a unique intersection between psychology and creativity. By looking at what works in the world of ad campaigns, we can learn even more about the human mind and Rory might have the best insight on the planet for this. Expect to learn how dating apps can improve by being more like property websites, why women actually wear engagement rings, Rory’s thoughts on Jordan Peterson, how you can become more creative every day, what Rory thinks of Twitters changing their name to X, how hotel rooms have residual sexism baked into the design, why rational people ruin creativity and much more... Sponsors: Get a Free Sample Pack of all LMNT Flavours with your first box at https://www.drinklmnt.com/modernwisdom (automatically applied at checkout) Sign up for a one-dollar-per-month trial period from Shopify at https://www.shopify.com/modernwisdom (automatically applied at checkout) Get 20% discount on Nomatic’s amazing luggage at https://nomatic.com/modernwisdom (use code MODERNWISDOM) Timestamps: (00:00) Comparison is the Enemy of Happiness (03:27) Choice Architecture in Online Dating (23:18) The Philosophy of Comedy (30:57) The Biggest Problem With the Purity Spiral (43:45) What Happened to the Welsh Identity? (47:36) Why We Buy Engagement Rings (51:38) How to Think Like Darwin (59:45) The Convenience of Tribal Thinking (1:08:27) Is David Ogilvy a Genius? (1:21:49) Should HS2 Be Abandoned? (1:30:20) Rory’s Advice to Cultivate Creativity (1:35:11) Why Rory Didn’t Move to America (1:41:58) Rebranding Twitter to X (1:53:25) Being an Air-Fryer Pioneer (1:56:03) Rory’s Opinion of Jordan Peterson (1:58:50) Rory’s Current Obsessions (2:09:30) What’s Next for Rory Extra Stuff: Get my free reading list of 100 books to read before you die: https://chriswillx.com/books Try my productivity energy drink Neutonic: https://neutonic.com/modernwisdom Episodes You Might Enjoy: This Is How To Master Your Life - David Goggins - #577: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠ How To Destroy Your Negative Beliefs - Dr Jordan Peterson - #712: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠ The Secret Tools To Hack Your Brain - Dr Andrew Huberman - #700: ⁠⁠⁠lnkfi.re/SN-Huberman⁠⁠ - Get In Touch: Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact - Learn more about your ad choices. Visit megaphone.fm/adchoices