Cookware is a $73 billion global industry - awash in all kinds of pots and pans. Like, if you’ve ever cooked scrambled eggs, you've probably used a non-stick frying pan. They’re inexpensive and everywhere. But they’ve been dogged by complaints: many can’t handle high heat, like broiling or searing, and they scratch easily. So, when Danny Winer came across a new non-stick technology at a trade show overseas, he jumped on it, co-founding Hexclad with a buddy. Danny was convinced it could be adapted to the U.S. market - and be a hit. He was right! In just under ten years, Hexclad grew into a $500 million company. This episode was produced by Kerry Thompson, with music by Ramtin Arablouei. It was edited by Andrea Bruce, with research help from Katherine Sypher. Our engineers were Jimmy Keeley and Gilly Moon.  You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s free newsletter at guyraz.com or on Substack. Learn more about your ad choices. Visit podcastchoices.com/adchoices