In this moment, the behavioural design and productivity expert, Nir Eyal discusses how the belief that you only have a limited amount of willpower is actually a self-limiting myth. Instead, using scientific studies Nir shows that willpower is a limitless resource. Similarly, Nir says the single factor for why you don’t achieve your goals is from the emotion of not feeling like doing the gradual work it takes to accomplish them. It is because of this that you quit and fail. To prevent this, Nir believes you should act now with the same attributes and values you would want in your future self, the future you that has achieved these targets and goals.  Listen to the full episode here - https://g2ul0.app.link/7lsnhHGsUCb Watch the Episodes On Youtube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos Nir: https://www.nirandfar.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices